 |
 |
 |
Operational Optimizer
|
The pricing and distribution of leads is optimized based on a more granular or individual basis delivering operational efficiency to both Lead Sellers and Buyers.
Sellers can offer more consistent quality and lower their lead acquisition costs. Buyers can more efficiently distribute leads to their agents or affiliates. Several strategies can
be deployed to maximize sales and profits.
o Lead quality can be evenly distributed among agents o the best leads may be distributed to the best agents o Leads may be segmented and then routed to most appropriate agent. Consider the following Case Study for Lead Suppliers: Lead Supplier Value Proposition The follow is an illustration of how scoring at the individual lead level increases lead revenues and profits without any changes to your current lead acquisition processes. Today lead supplier quality is a group rated either good or bad – but little is known about each individual lead. 1) Scoring indentifies the individual lead’s propensity to close – for simplicity sake, we classify individual leads as either a sale (Green) or no Sale (Red). In reality, percentage likelihood to close is assigned to each lead but the concept is the same. 2) After the lead Close Propensity is assessed it is remixed to create more profitable or acceptable buckets. Selectively buying leads will increase the value further, but it is not necessary to realize the immediate value to current operations. 
|