FICO's direct move to sell scores to mortgage lenders exposes the critical failure of the static credit system, which is too slow and disconnected from a borrower's real-time financial health. This disruption signals that the future of underwriting requires Credit Transformation built on dynamic, predictive data, not historical debt.
Many successful campaigns fail due to a disconnect between creative efforts and client data. By integrating secure data activation and connecting campaign performance to business outcomes, agencies can improve targeting, demonstrate ROI, and build stronger client relationships. Learn how bridging the client data gap can boost campaign success and client retention.
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