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Read about the latest news from DecisionLinks and industry specific problems in various industries
Mortgage
Financial Services

FICO’s Bomb: Why Credit Transformation is No Longer Optional

FICO's direct move to sell scores to mortgage lenders exposes the critical failure of the static credit system, which is too slow and disconnected from a borrower's real-time financial health. This disruption signals that the future of underwriting requires Credit Transformation built on dynamic, predictive data, not historical debt.

Ad Tech

Why Brilliant Campaigns Fail: The Hidden Client Data Gap Most Agencies Ignore

Many successful campaigns fail due to a disconnect between creative efforts and client data. By integrating secure data activation and connecting campaign performance to business outcomes, agencies can improve targeting, demonstrate ROI, and build stronger client relationships. Learn how bridging the client data gap can boost campaign success and client retention.

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