ScoredList

List-query system designed to build a better customer audience in minutes. Whether you're looking to refine your marketing strategies or expand your customer base, ScoredList is your gateway to targeted success.

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A snapshot of our ScoredList platform and the attributes we provide
The challenge: Why generic marketing fails
In today's competitive landscape, generic marketing falls flat, leading to wasted spend and missed opportunities. Businesses frequently struggle with identifying and reaching their exact target audience, relying on broad segments due to time-consuming processes and a lack of precise data. This often means valuable first-party customer data remains untapped and unintegrated, preventing truly effective and personalized outreach. ScoredList empowers you to overcome these challenges by giving you direct control over your audience strategy.
Explore the Benefits of ScoredList

Our solution to highly targeted audiences that actually preform

Self-Service Platform

Build, refine, and launch highly specific audiences effortlessly with an intuitive, user-friendly platform

Immediate Audience Delivery

Get your perfected audience immediately, enabling rapid campaign activation and accelerating your speed to market

Vast Data & Seamless Integration

Leverage billions of proprietary data points alongside your integrated first-party data for a truly comprehensive customer view.

Targeted & High-Performing Lists

Access a vast, multi-sourced repository of consumer, MAID, CTV/ACR, VIN, and property data for unmatched targeting accuracy

Audiences built quickly, delivered immediately
Define Your Criteria: Use our intuitive interface to select your target demographics, behavioral traits, interests, geographic filters, and any other specific attributes from our vast data repository. You can also upload and match your own customer lists.
Build & Refine Your Audience: ScoredList instantly processes your selections, showing you estimated audience sizes and giving you the flexibility to adjust and refine your criteria. Leverage proprietary scores to rank and prioritize prospects.
Export & Activate: Once satisfied, export your custom audience in your preferred format. Seamlessly activate your new, high-value audience across your direct mail, email, digital advertising, or other marketing channels.

The data behind higher preforming campaigns

At the heart of ScoredList's precision lies DecisionLinks' vast, proprietary data repository. We aggregate, cleanse, and unify an unparalleled collection of consumer, household, and identity data points, ensuring you have the deepest insights needed to find and engage your ideal customers.

Consumer & Household Data

Demographics (age, income, education, marital status), Psychographics (lifestyles, values, personality), Interests & Affinities (hobbies, brand preferences), Purchase Intent (signals of buying readiness).

Digital & Identity Graph Data

Mobile Ad IDs (MAID), Connected TV / ACR Data, Online Behavioral Data, Email & Physical Address Data (for comprehensive identity resolution).

Physical & Property Data

Comprehensive Property Data (home ownership, dwelling type, value, loan details), Vehicle Data (VIN-level insights for makes, models, ownership history).

Proprietary Scores & Signals

Unique DecisionLinks scores and predictive attributes that reveal deeper audience insights (e.g., propensity to buy, churn risk).

Enhance Your Audience Targeting

Start using ScoredList today to refine your marketing strategies and reach your ideal audience.

Schedule a Demo